Think Differently: Create Powerful Growth Strategies.
Our constantly changing economy, markets, competition, and customer desires make
growing your business more challenging. But you can turn that situation to your
advantage if you think differently. Focus on the things that make a huge difference:
● A business model with a goal focused on profits — rather than the intermediate step of revenues– because the execution of a profit process improves the entire business model and provides needed funds to grow the company. Think Apple or Alphabet.
● A conversation focused on what you do for customers and prospects, not on what you do. They don’t care what you do until they know you have the answer they want. When they know that, your Brand can own a place in the buyer’s mind where the buying decisions are made.
● A value proposition that delivers customers’ wants and needs and is integrated into their lifestyle. Toyota designed an SUV with a folded third seat so families could use the space to transport other goods.
● An integrated business strategy and a marketing strategy that turns objectives into plans that gets results. Your business strategy is how you create a winning story, and your marketing strategy is how effectively tell that story. Think Tesla and PayPal.
● A conversation focused on what you do for customers and prospects, not on what you do. They don’t care what you do until they know you have the answer they want. When they know that, your Brand can own a place in the buyer’s mind where the buying decisions are made.
● A value proposition that delivers customers’ wants and needs and is integrated into their lifestyle. Toyota designed an SUV with a folded third seat so families could use the space to transport other goods.
● An integrated business strategy and a marketing strategy that turns objectives into plans that gets results. Your business strategy is how you create a winning story, and your marketing strategy is how effectively tell that story. Think Tesla and PayPal.